AI Insights · Timothy · January 2022
Top 5 Fashion Games in the US Q4 2021 Performance Report
Explore the performance trends of the top 5 fashion games on a unified platform in the United States during Q4 2021, including weekly downloads, revenue, and active users.
In the fourth quarter of 2021, the top 5 fashion games in the United States displayed varied performance trends in terms of weekly downloads, revenue, and active users, based on data from Sensor Tower. Here's a closer look at how these apps fared:
Love Fantasy: Match & Stories saw a significant rise in weekly revenue, peaking at approximately $41.2K in early December. The app's weekly downloads surged mid-quarter, reaching 705K in the week of December 6. Weekly active users also showed a remarkable increase, climbing from 47.9K at the start of the quarter to a high of 928.8K in early December.
Project Makeover maintained robust weekly revenue figures, culminating at $2.8M in the final week of December. Downloads fluctuated throughout the quarter, with a peak of 321K in the last week. The app's active users remained relatively stable, hovering around 1.2M to 1.3M.
Hair Challenge experienced moderate weekly revenue, peaking at $351 in late December. Downloads varied, with a notable increase to 216K in the last week of December. Active users showed a slight decline, starting at 680K and ending the quarter at 527K.
Get Lucky: Pool Party! did not generate any revenue during Q4 2021. The app's downloads saw a significant drop from 382K at the start of the quarter to 90.5K by the end. Weekly active users also declined, from 483K to 152K.
Dancing Race showed an upward trend in weekly revenue, peaking at $3.2K in early November. Downloads fluctuated, reaching a high of 224K in the same period. Active users peaked at 452K in early November before stabilizing around 266K by the end of December.
For more detailed insights and data, visit Sensor Tower.
